Carolyn M Bloomer, Ph.D.

Biography

Carolyn M Bloomer, Ph.D. is a cultural anthropologist specializing in contemporary Chinese culture. She has been engaged in field-research in mainland China since 1988, focusing on visual arts, film, education, and agriculture.

Having led and accompanied a number of cultural exchange groups to China, she has acquired a secondary specialty in how Americans interface with China.

Since 1992, her "regular job" has been Coordinator of the Cultural Beliefs Curriculum in the Liberal Arts Program at Ringling School of Art and Design in Sarasota FL.

Carolyn is concerned with issues involving intercultural sensitivity and social responsibility in the convergence of visual perception, graphic design, and cross-cultural communication. She has written a number of articles for publications such as "Critique: The Magazine of Graphic Design Thinking" and "Adobe Magazine"; and has been an invited speaker and workshop leader for groups such as the International Institute for Information Design, Mead Paper Company, Poynter Institute for Media Studies, and Columbia College (Chicago) Department of Marketing.

For 16 years before earning her Ph.D. at the University of North Carolina at Chapel Hill (1992), Carolyn was an exhibiting artist and taught studio art and art education in public schools and in higher education in the Art Departments of Monmouth University (New Jersey) and the University of North Carolina at Chapel Hill.

The first edition of her book PRINCIPLES OF VISUAL PERCEPTION (Van Nostrand Reinhold 1976) enjoyed 8 printings, and in 1987 was published in Chinese translation by Beijing University Press. A Second Revised Edition was published in 1990 by Design Press /​ McGraw-Hill. Both editions remain frequently cited in bibliographies and course readings in art, graphic design, psychology, media studies, journalism, and related fields.

Selected Works

Visual Perception
PRINCIPLES OF VISUAL PERCEPTION, 2nd revised edition
Relates everyday visual experience to psychology, culture, and art.
"What Makes Us Look?"
Basic principles of visual perception for graphic designers.
Information Design
"Cultural Modes of Information Perception: China and Japan"
Ways in which viewers read design elements and text are not universal, but involve crucial cultural differences in perception and cognition.
Chinese Film
CHINA THROUGH FILM: A Guide for American Viewers
While Chinese movies reflect specific cultural histories, their meanings are variously constructed by different audiences. Book mss in progress.
1930s Shanghai
THE NEW CHINESE WOMAN: CALENDAR POSTERS IN 1930s SHANGHAI
Behind this highly collectible genre lies a fascinating historical study.
Music Video
FROM BEIJING TO SHANGHAI BY TRAIN, Summer 2000 铁路风景:从北京到上海 2000 年下
Footage shot from train window accompanied by Chinese-jazz fusion erhu music.
U.S.-China Cultural Exchange
Behind China's Great Wall
PBS/WEDU documentary of American cultural exchange delegation to Guizhou Province, China.
Chinese Economy
CHINESE NEW YEAR'S PICTURES AND THE EMERGING MARKET ECONOMY
Consumer-oriented values gradually replace traditional symbols in popular art.
Subliminal Racism
"Skin Color, Ethnicity, and Graphic Infrastructure in Mass-media Images"
How attitudes toward people of color are reinforced in journalistic and advertising images.
Color and Culture
"Peace, Ghosts, and Innocence"
How color symbolism varies across cultures.
Graphic Design
"The Multicultural Designer"
Developing literacy for designing across cultures.
Visual Communication
"Tweaking the Envelope"
A new look at models of communication for graphic designers.

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